In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. This visionary with unerring flair stamped his values into the DNA of American Vintage, including the love of a job well done, kindness, sincerity, attention to detail that makes all the difference, and the right dose of ease and elegance.